标题:Ideo:设计的是人的体验
作者:yanshen
时间:8/2 13:02
是,能够真正做到并贯彻执行以至产生实际效果的公司,又有多少呢?IDEO算是其中少数的一个,它的客户们学习IDEO的思考方法,尝试IDEO的新奇工作方式,从而去取得创新赢得成长.
也许正因为如此,商业周刊评论道,"IDEO的客户不是喜爱而是真正热爱这家公司".
以下是IDEO的工作方式,记录下来,各有所用:
The IDEO ways:
1. OBSERVATION >>
IDEO’s cognitive psychologists, anthropologists, and sociologists team up with corporate clients to understand the consumer experience. Some of IDEO’s techniques:
& ..
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